Hotel Saint Regis Detroit

Located in downtown Detroit, the Hotel Saint Regis was newly renovated to reflect the rich architectural history of the area. Weaving together a mix of 1930s inspired French typography, French Regency architecture, and the Cadillac legacy—both the automobile company and the city’s founder—we updated the brand to match the opulent remodel.

Starting with an era-appropriate type mark and geometric monogram inspired by patterns found in neighboring buildings, all touch points of the brand are designed to exude a sense modern luxury with a nod to history—from interior finishes to stationery, guest room materials, signage, and more.