Kimball International is a leading commercial furnishings company in the Workplace, Health, Education, and Hospitality markets with a history of craftsmanship. Conduit redesigned their website to highlight their expertise in these distinctive market silos, allowing a more structured organization of targeted product offerings. The new immersive experience showcases larger imagery and typography with color blocking to create a unique browsing experience. Site functionality has also been optimized to let users easily explore and compare products and download assets from any of the Kimball International family of brands.